Our Cause


We are thrilled to be able to provide you with cute hockey apparel that you and your kids will love.

As you know, it’s eco-friendly and proudly made in Canada. As a socially conscious brand we are passionate about giving back, that’s why 10% of the sale of each item is going back into youth hockey.

We have teamed up with Right to Play, a global organization that uses the transformative power of play to educate and empower children facing adversity. Through playing sports and games, Right To Play helps one million children weekly in more than 20 countries to build essential life skills and better futures, while driving lasting social change.

We believe in providing access to the sport that we all love and so funds raised through ‘little ice tribe’ will be going to their Hockey For Development program.

The Hockey For Development Program integrates professional hockey players and clinicians into the school and arena setting. Clinics range from 3-6 days with the goal to (re)inspire local coaches, children, and youth to make hockey a part of their daily lives. 

Children and youth who participate in the program participate in safe and inclusive hockey-based activities that are designed to build a sense of confidence, leadership and teamwork as opposed to emphasizing skill development or competition. By using sport experiences as learning opportunities, this program engages children and youth who may not otherwise participate in extra-curricular

This initiative has quickly developed into an integral vehicle for positive health promotion in First Nations communities and urban settings across Canada. The PLAY program currently partners with 57 First Nations and urban Aboriginal organizations across Ontario and Manitoba engaging 3,300 youth! The PLAY program seeks to promote meaningful, lasting change for the children and youth in these communities.

Right to Play was founded in 2000 by four-time Olympic gold medalist and social entrepreneur Johann Olav Koss. It’s headquarters are in Toronto, Canada but there are national offices in Canada, the Netherlands, Norway, Switzerland, the United Kingdom, the United States.

Right to Play’s programs are facilitated by over 600 international staff and over 13,500 volunteer coaches. Programming in Canada includes the enhancement of education in priority schools, and the Promoting Life-skills in Aboriginal Youth (PLAY) program.

Click here to learn more about Right To Play's Hockey for Development Program.

We so appreciate your support of our company as well as bringing hockey to these communities who are using SPORT to build strong children. Thank you!