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Our Story

Little Ice Tribe is co-founded by two Canadian mamas who love hockey, feel that hockey inspired threads should still be stylish and are passionate about creating an impact.

The idea of a fashionable and socially conscious hockey inspired company was the result of our families personal adventure and our children’s obsession of hockey… and cheering on their dad.

My husband Mark played professional hockey for 16 seasons and our family had many blessings and adventures with stops in Canada, the United States, Switzerland and Germany.

It was while we were living in Berlin, Germany that this idea of stylish hockey clothes for a cause was born. Our daughter Sloane, (who was 2 years old at the time) loved wearing her dads hockey jersey … everywhere.

Our hockey life and this idea to create stylish and quality hockey inspired clothes that gave back to youth hockey has been the inspiration behind our proudly Canadian brand.

We knew when we started our company that we want the game that we love, to become more accessible to children worldwide. This is the reason we have chose to put a portion of each sale into various youth hockey programs across Canada.

Learn more about our partnerships here.

We love hockey and so deeply believe that confident and active healthy children are an integral part of strong communities. To follow along with our hockey life you can head over to natashabell.com and @natashabell.co

Now, I want you to meet my long time friend, Becky! A fellow Canadian girl married to a hockey-obsessed hubby and two of the cutest kids out there (Noa + Sullivan) who are destined to love the game too. Becky is a key part of our team and this mama understands style, hockey and is design-obsessed. You can find her hanging out over at @bizbex on The Gram

We source Canadian and ethically made products whenever we can, we believe in being a socially conscious company and as mama’s we promise you will always love the quality of our products.

Thank you for loving our clothes and supporting our dream of allowing more children to play hockey.

Natasha + Becky xo